For the past few years, I’ve been hired to either…
(1) Create a sales funnel from scratch or (2) optimize them to increase conversions.
To be honest, creating is more fun. But OPTIMIZING makes waaaaaay more money. 🙂
Now, after going through almost dozens of funnels, I realized something…
All of them DO NOT have these 3 sales-boosting ingredients.
I’m not sure why.
When you read sales, marketing, and copywriting books, these 3 are ALWAYS emphasized.
So if you’re reading this and you have a sales funnel, this can serve as a reminder.
If you’re planning to create a sales funnel, let this be your guide.
Contents
The 3 Crucial Things Missing From Your Sales Funnel…
1. Building a Rapport, Relationship, KLT…
Sales funnels were created to
IMPROVE the bond between you and your prospect.
Not replace it.
Remember, people buy from people. They don’t buy from companies, businesses, logos, or corporations.
You MUST talk to them. Never let them assume an automated robot is talking to them.
You can fix this by making your content more conversational. Make it more human. More personalized. More customized.
Even basic segmentation and tagging will do the trick.
How do you know you have a great relationship with your list?
📧 above industry standard email open rates
📧 high click-through rates
📧 email replies
📧 answers your surveys (you do send surveys, right?)
📧 sales
These are just some of the benchmarks I could think of. There are more.
Next…
2. Moving them from “cold” to “warm”
Do you have a buyers’ journey?
When a prospect joins your list, do you know what’s their awareness level?
Are they a “cold audience“? If so, what are you doing so they join your “warm audience“?
If you have a “warm audience”, what are you doing to maximize the sales?
Are you selling to them again and again? Or are there breaks in between?
Look, these are people you’re talking to. They will get bored and unsubscribe if you send them irrelevant sales messages.
You must match your sales message to your audience temperature.
If you do that, you’ll be able to do #3, which is…
3. Strategy to Maximize Sales (Upsells, Downsells, Follow-ups, etc.)
Once you get a buyer, what do you do?
Do you let them be? Or do you ask them to buy another product?
If your answer is #2, then you’re doing it right.
For some reason, a lot of business owners I worked with were AFRAID to ask for another sale from a “Hot Buyer.”
When, in reality, that’s what you do.
They already bought from you. They won’t get offended or feel cheated if you have an upsell or sell a higher-priced product after 30 days.
One way to know if you’re maximizing sales is by creating a checklist.
That’s what I did for my business. When I used this checklist for my clients, they generate massive results.
My Initial Sales Funnel Checklist
🔎 Did you smoothly move them from Problem Aware to Product Aware smoothly?
🔎 What do they NEED TO BELIEVE before they buy? Did you make them believe that?
🔎 Were you able to educate them properly about their problem/pain and tell them WHY you’re the best person to solve it?
🔎 Did you crush their preconceived notions and objects throughout their buying journey?
🔎 DO NOT go against their beliefs. Confirm their suspicions instead.
🔎 Validate their pain/problem and fascinate them with YOUR solution
🔎 Picture, Promise, Proof, and Push
🔎 Make it Easy, Be Trustworthy, Insert Emotions, and Also Have a CTA
Of course, this is just the start. That’s why it’s called an “Initial Checklist.” This is what I use when a client asks me to consult on their existing funnel.
Use this checklist on your existing sales funnels. Do the necessary tweaks. You’ll be happy you did.
To Increasing Your Sales and Conversion,
Miguel Campaner, Direct-Response Copywriter and PLF
P.S. If you want to increase your sales and maximize your conversions, schedule a free strategy session here.
