Your product launch isn’t really working. How do you improve it? Use the market awareness level of your prospects to get the results that you can only dream of.
Not convinced?
What if I told you there’s a way to sell your …
…100 seat event in less than an hour
…$497 product to 200 customers in a day
…$1999 online course or program to at least 100 people in just two days
You’re probably going to think that I’m crazy.
Arrogant.
Overly-ambitious.
Full of myself.
Not to brag but, I have helped …
…a solopreneur increase his conversion rate by up to 47%.
…an online financial course maker get Php. 500,000 in 10 days.
…a dropshipping expert sell her course and get Php. 7 million in just 2 days
Personally, I have made my clients generate $1 Million in gross sales in less than a year.
And I know that you can do this too. But how?
Well, apparently, there’s a way. And this is something that I didn’t invent. This concept was created by a master copywriter and marketer Eugene Schwartz.
And thanks to this concept, businesses have made billions of dollars in profit.
Now I want you to imagine and ask yourself this…
What if you know how much your future buyers know about you?
Think about it. When you have an idea of what your prospects know about you and your product/service/offer, you have an idea of how to communicate and sell to them.
This is what Eugene Schwartz realized when he formulated the Market Awareness Levels.
If this is the first time you’ve heard about this, don’t you worry. Because as surprising as this sounds, not a lot know about this in the direct-response copywriting and marketing community.
But trust me. When you know how to use this, you are on your way to creating 7-figure launches.
Here’s why…
Eugene Schwartz broke down the buyer’s journey into 5 simple levels. And whether you like it or not, everyone in the market goes through all those levels.
And if you have a firm grasp of this, your pitch will always land the sale. It will be more effective. It will have a more significant impact. And you have a higher chance to get that 6 or 7-figure product launch profit.
Now, let’s look at…
Every potential customer always goes through these levels.
And these are…
Unaware
At this level, your prospect has no idea …
💭 what you are offering
💭 who you are
💭 the problem your offer solves
Sooner or later, you have to find a way to capture their attention.
Imagine a guy who has no idea he has bad breath or halitosis.
Problem or Need Aware
This is the stage that they know that they need something. Or perhaps they have a problem or challenge that needs to be solved.
Because if they are aware of this, it will then lead them to look for answers to the burning question of their problems.
Now imagine the guy going to date. Suddenly he’s told that his bad breath is a turn-off. And because he wants to have better dates in the future, he sees his halitosis as a problem.
Solution Aware
Now that they know that they have a problem, it usually leads them to look for a way to solve this. And for the most part, they have found a solution that can work for them.
In the case of our guy who realized that halitosis is a big problem, he then finds a way to solve it. And that is to gargle with mouthwash frequently.
Product Aware
Now that a clear solution is seen. He then has to choose from the many options that are present. And he only has to choose one solution and product.
Since our guy who has halitosis needs mouthwash, he realizes that he needs the right kind of mouthwash. And since someone told him about Listerine, he’ll probably think about using it.
Most Aware
In this stage, prospects know who you are, what you can do, and how you can help them. It is at this stage that you don’t really have to convince them.
At this stage, our guy knows what Listerine is, what it does, and how it can help save him from losing out on dates. So without any hesitation, he’ll probably buy a couple of bottles of it – maybe even more.
That sounds great in theory, right? But of course, two questions remain for you…
What does this have to do with my product launch?
And how am I going to use it?
To answer the first question, EVERYTHING.
Because once you know the awareness level of your prospects, you can then move them to the MOST AWARE LEVEL.
When that happens, you are taking them to journey from not knowing to know that you’re product or solution is the answer to their burning question.
But let me tell you this…
It’s easier said than done.
So here’s the answer to the second question and it comes in two parts…
PART 1. Get to know them like the back of your hand
The first thing you have to do is KNOW THEIR LEVEL.
The more intimately you know their level, the higher your chances of actually getting the sale. With this in mind, you get to have product launches that go to 6 or 7-figures.
Now you have to take this seriously. Because this is where most marketers and entrepreneurs mess up. Since they don’t know, they can’t make a message that misses the mark. This results in disappointing launches and sales.
You don’t want that, don’t you?
So focus on understanding who your target market is. And when you have a clear picture of their awareness level, you can then proceed to …
PART 2. GM + SS + CB = $$
Sounds weird?
Let me explain, for you to generate the 6 or 7 figure sales from your product launches you need to understand this formula.
It goes like this…
GM = Goodwill Marketing
This means that you have to provide clarity, solutions, and wins to your target audience. Because when you do, they will flock to you and ultimately buy from you.
SS = Subconscious Selling
People don’t like to be sold to. That’s why you have to find a way to persuade them to buy.
CB = Cult-ure Building
You have to have true fans – people willing to buy from you no matter the cost. Because aside from that, they will also convince others to buy from you.
Great to know! Now how does this work for my product launch?
Here are some steps that you can do:
Step #1
You have to create content that reaches out to all the audiences of each awareness level.
Here are some suggestions:
- Unaware – Stories and secrets to hook them.
- Problem Aware – Identify the vague problem/desire and then break it down for them.
- Solution Aware – This is where you start pre-framing. Show them the different solutions and tell them why they won’t work. Only yours will.
- Product Aware – Introduce product/service/offer. Tell them why yours is superior and will only work
Step #2
You then have to do the following things.
- Permission Selling. This means that you are upfront with selling the product. But here’s the thing, you have to make sure that you hook them with the promise that you will give them something valuable in return to listening to your offer.
- Cognitive Biases. As different as we all are, we think in similar ways. This is where cognitive biases come in. These can be used to convince your target audience in a way that they may not even realize.
- Address Objections. Yes, people might find a way not to buy your products. But if you address these objections, you can convince them to buy from you.
Step #3
You have to make them realize that you are the unique solution to their individual needs.
How?
- Show them WHY you are here. You have to make them realize that what you do isn’t just for money. That you are there to help them and provide value.
- Tell them that you have what it takes to help them. You have to highlight the way that you can provide value to them.
- You have to make them realize that you are accountable to them. You also have to make sure that when they take your solution in, that they will suffer no unfortunate consequence.
Knowing these things, I have done product launches that have helped my clients and me.
But trust me…
I can guarantee that this will also work for you.
